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Primers

While many of today's paints are self priming in most situations, special circumstances and paint problems are best addressed using the right primer.  Shop Color Wheel's selection of primers for any situation.

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Bin Shellac Based Primer

  • Premium shellac stain blocking primer with excellent adhesion
  • High hide sealer primer for tough pet, smoke and tobacco odors
  • Fast dry primer coating sticks to all surfaces without sanding
$19.95 - $94.57

Cover Stain Primer

  • Oil-Based primer seals, blocks stains and gives great adhesion
  • Requires no sanding, hides dark colors and prevents tannin bleed
  • Fast drying, stain killing primer can be coated in 1 hour
$6.79 - $31.39

Eco Spec WB Paint - Primer

  • Minimal Odor
  • Zero VOCs
  • Quick return to service
  • 100% Acrylic
  • Spatter-resistant
  • Exhibits excellent holdout properties
  • Engineered with Gennex® Color Technology
$56.99 - $249.99

Exterior Wood Primer

A premium quality exterior alkyd primer that's perfect for new or previously coated wood, under light color stains and where cedar and redwood bleeding may be encountered.

  • Exterior alkyd primer with excellent adhesion
  • Seals uniformly for a smooth appearance prior to topcoat
  • Fast drying – same day recoat
$25.99 - $329.99

High-Hiding All Purpose Primer

Our highest-performing 100% acrylic primer that delivers maximum hide and ensures uniform finish for all surfaces. This is the primer of choice when a significant color change is required.

  • Maximum hiding for interior surfaces
  • Excellent all-around stain blocker
  • Fast drying
  • Low VOC
  • Mildew resistant
  • Superior adhesion
  • Engineered with Gennex® Color Technology
$21.99 - $269.99

High-Hiding All Purpose Primer

Our highest-performing 100% acrylic primer that delivers maximum hide and ensures uniform finish for all surfaces. This is the primer of choice when a significant color change is required.

  • Maximum hiding for interior surfaces
  • Excellent all-around stain blocker
  • Fast drying
  • Low VOC
  • Mildew resistant
  • Superior adhesion
  • Engineered with Gennex® Color Technology
$21.99 - $269.99

Ultra Spec 500 Primer

  • Excellent hiding
  • Spatter resistant
  • Quick drying time
  • Low odor
  • Zero VOCs
  • Easy application
  • Soap-and-water cleanup
  • Qualifies for LEED credit
  • MPI approved
  • Engineered with Gennex® Color Technology
$38.99 - $164.99

Zinsser Covers Up Primer Spray

  • Spray Primer dries white, blocks and seals ceiling stains
  • Vertical tip nozzle for overhead ceiling projects, low odor
  • Fast drying, one coat coverage works over or under any paint
$6.79

Zinsser Mold Killing Primer Gallon

  • Kill existing mold, mildew, and odor causing bacteria
  • EPA registered assures performance quality EPA Reg 87469-1-69587
  • Coating works under any coating, aides in covering fungal stains
$49.79

Associated Paint Clear Water-Based Acrylic Masking Liquid H2O

Masking Liquid H2O is a fantastic product produced by Associated Paint, Inc. It is used by painting contractors, homeowners and commercial and industrial users alike. Masking Liquid H2O is an acrylic-modified, water-based clear coating. It is formulated to peel from glass and may be used for interior or exterior purposes.

  • Brand Name: Associated Paint
  • Color: Clear
  • Base Type: Water-Based
  • Coating Material: Acrylic
  • Product Type: Masking Liquid H2O
  • Container Size: 1 qt.
  • Indoor or Outdoor: Indoor and Outdoor
  • VOC Level: 100 g/L
  • Clean Up: Soap and Water
$59.97

PRO-999 Rx-35® Sealer/Primer for Sealing Porous Surfaces

  • Seals and primes porous surfaces like drywalls, popcorn ceilings
  • Low odor and no drip formula
  • Dries in under 3 to 4 hours
$36.39

Shieldz Water-Based Universal Wallcovering Primer and Sealer

  • Wallpaper primer and sealer prepares surface to hang wallpaper
  • Prevents seam separation and curling edges, mildew resistant
  • Fast drying, low odor primer with easy one step application
$33.79

Zinsser Gardz Drywall Sealer Gallon

  • Low odor sealer protects drywall, plaster and textured surfaces
  • Fast dry, water-based formula is easy to use and dries clear
  • Water-resistant matte finish offers a durable, paintable coating
$36.39